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The Santro story: Of companies,...

By Aroonim Bhuyan, Title: Santro: The Car That...

The Santro story: Of companies, commitments and commercials (Book Review)

By Aroonim Bhuyan, Title: Santro: The Car That Built a Company; Author: B.V.R. Subbu; Publisher: Hachette; Pages: 254; Price: Rs 599 "Manufacturing a car is a simple business, really," author B.V.R. Subbu states in the prologue to his book "Santro: The Car That Built a Company" which looks at how the "Sunshine Car" played a pivotal role in the making of automobile major Hyundai Motors India in a market monopolised by Maruti. "You take some metal, add three parts of engineering, one part of artistry, stir up a lot of passion, and...
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Books

The Santro story:...

By Aroonim Bhuyan, Title: Santro: The Car That Built a Company; Author: B.V.R. Subbu; Publisher: Hachette; Pages: 254; Price: Rs 599 "Manufacturing a car is a...
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