Tag: Valentine's Day

By Mohd Ziyaullah Khan Valentine's Day, once a modest celebration of love, has undergone a remarkable transformation in India in recent times. The traditional concept of expressing affection has evolved into a commercial extravaganza, influenced by global trends and marketing strategies. This shift reflects changes in societal values, consumer behaviour, and the impact of the globalised economy on local traditions. As per the Merriam Webster Dictionary, commercialization refers to the process of managing or operating something primarily for financial gain. In comparison to other holidays, this celebration of love often...