By Special Correspondent
KLIA: Malaysia Airlines Friday bagged home two Putra Brand Awards’ highest accolades; Putra Brand Icon for the year 2020 and the Platinum Award for Transportation, Travel & Tourism category.
The Putra Brand Awards is an annual premier brand awards event in Malaysia launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with Malaysia’s Most Valuable Brands (MMVB).
Having won an award in the Transportation, Travel & Tourism Category for five consecutive years since 2016, the airline’s latest winning has validated its position as the most trusted brand in travel across the region, offering top-notch service and customer experience to all. Meanwhile, the special Putra Brand Icon Awards are given to brands that have consistently delivered excellence by winning Gold in their respective categories four years in a row.
These awards mark a special cord this year, following a challenging 2020 in which the travel industry went through unprecedented change and innovation in the face of a once-in-a-lifetime pandemic.
Elated over the award Group Chief Executive Officer of Malaysia Airlines Berhad, Captain Izham Ismail said “It is very humbling to receive these prestigious Putra Brand Awards, this year by the grace of the trust placed in us by the people. This win signifies and cements our stance in ensuring we place our customers as our centre of gravity in all of our decision-making, creating and paving the way for us to providing our customers with a premium, personal experience without compromising their safety.